This will be the only international production facility of the global brand, outside the US, given the growing demand in India for Isopure. While the majority of the ingredients will still be imported, including the whey protein isolate, which comes from Europe, the blending will now be done at a facility in India that has quality and safety certifications like NSF, FSSC 22000 and OHSAS 18001.
India is Isopure's third largest market, after the US and Mexico, and the Indian market is growing. Manufacturing in India will allow Glanbia Performance Nutrition to be quicker in reacting to demand, ensure better availability of products on shelf and innovate further.
Glanbia Performance Nutrition India managing director, Satyavrat Pendharkar, said, "Isopure is increasingly in demand in the Indian subcontinent. With this collaboration with Tirupati Lifesciences for local production, we have developed global best practices at a local level. This world-class facility will manufacture products for India, to service over 50% of demand of the region within 2022.
“This move is also in line with Glanbia's Vision for India of delivering better nutrition in every step of life and embracing Make-In-India by embarking on local manufacturing. Beyond super serving our customers in India, we are also committed to create more jobs locally; and cut down on the carbon footprint that importing finished products, creates. India is a young country with more than 50% of its population under the age of 25. Isopure… has emerged as a natural choice for purity seeking, clean label hunting, tech-savvy yet nature-conscientious millennials and Gen-Zs."
Isopure's low-carb protein powders made with 100% whey protein isolate, will now be offered in metric units of 0.5kg, 1kg and 2kg. Regardless of whether the product is manufactured in US or India, the ingredients that go into each tub of Isopure and the quality testing protocols, are the same - from the raw materials, to packaging, in-line batch sampling and post product testing.
The company said the product undergoes testing before reaching the shelves, and every Isopure product carries a unique QR code consumers can use to verify their products’ authenticity and every tub can be traced back to manufacturing date, time and batch.