WCMA is launching a platform of ‘customized resources’ and offering direct consultations for Wisconsin diary manufacturers and processors who want to grow their sales overseas.
The programme is supported by a US$50,000 grant from the Wisconsin Department of Agriculture, Trade and Consumer Protection. This is being delivered though the Wisconsin Initiative for Agricultural Exports, the organization revealed.
“Wisconsin cheesemakers are known for the quality and safety of their products, and are well-positioned to grow those sales worldwide. We’re excited to offer new, tailored services to help them kick-start their exporting endeavors,” said WCMA Executive Director John Umhoefer. “We know that as dairy processors connect with customers overseas, they’ll help to ensure the long-term stability of the dairy supply chain here at home.”
WCMA’s program will offer personalized consultative services to support Wisconsin dairy businesses as they identify global customers, create an export plan, navigate the logistics of exporting, and refine their business model. The effort begins with an export workshop, planned for later this year, providing an educational grounding for Wisconsin dairy processors interested in exporting their products. WCMA will also create an online library of export resources, including template forms, guidance documents, and a database of contacts.
The WIAE allocated $5 million to boost the export of dairy, meat, and other agricultural products by 25% in the next five years. The initiative was created when Wisconsin Governor Tony Evers signed legislation authored by State Senator Joan Ballweg and State Representative Tony Kurtz.