NPD: From churros ice cream to creamy vegan burrata

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Clockwise from top-left: Julienne Bruno's Burrella, siggi's guava skyr, Enlightened's frozen yogurt bars, Better Butter's Steakhouse butter, Ben & Jerry's Churray for Churros, and Jude's Salted Caramel Collection

New ice cream releases have started to roll out at pace as we approach the summer, but there are several other notable new product releases that we highlight in our April 2023 round-up.

Scroll through the gallery to find some of the stand-out products to hit supermarket shelves and get stocked by online retailers this Spring in the US and the UK.

NPD: From churros ice cream to vegan burrata
NPD: From churros ice cream to vegan burrata

Scroll through the gallery to find out what are some of the stand-out products to hit supermarket shelves this Spring in the US and the UK.

Ben & Jerry’s Churray for Churros!
Ben & Jerry’s Churray for Churros!

Ben & Jerry's new full-time flavor for the US market delivers on nostalgia and celebrates all the best components of a churro: crunchy buttery texture, cinnamon, and sugar. “The result is a perfect translation from the hot, fried cinnamon sprinkled baked good experience into a decadent ice cream,” says the company.

“It was years in the making and we're excited to finally have churro in the line-up. Those flavors resonate with a lot of people and bring back so many memories, especially for us at Ben & Jerry's,” explained Flavor Guru Natalia Butler.

“We interpreted the crunchy, sugary exterior of the churro into a swirl and buttery cinnamon ice cream for this flavor, while the cake-like interior texture of a churro is incorporated as soft, indulgent pieces throughout.”

Churray for Churros! Is sold across the US in pints at an MSRP of $5.99-6.49. The new full-time flavor is shipping to stores now and in participating scoop shops.

Image: Ben & Jerry's

Better Butter’s craft offerings now in Walmart
Better Butter’s craft offerings now in Walmart

Consumers will now be able to find Better Butter's premium craft butters in the dairy section of their local Walmart stores. The brand will be offering three of their most popular butters, including the Garlic Herb Craft Butter, Honey Craft Butter, and Steakhouse Craft Butter (pictured).

Better Butter’s range of craft butters are made from whole food ingredients, including Grade AA butter, fresh fruits and vegetables, herbs, spices, and other natural ingredients such as honey. The butters are non-GMO and free of trans fats and oils.

Sold in 4.5oz (128g) tubs, the butters are priced at $3.94.

Image: Better Butter

Enlightened’s Frozen Greek Yogurt Bars
Enlightened’s Frozen Greek Yogurt Bars

Beyond Better Foods brand Enlightened has added two new Greek yogurt bars to its portfolio - Caramel Brownie and Mint & Cookies. Balancing sweetness and tanginess, the ice creams contain only 3g of added sugar per bar and contribute a total of 80 calories; they also provide 5g of protein per serving along with prebiotic and probiotic benefits.

“Our customers have been asking us for years to deliver a Greek yogurt version of our ice cream bars,” said Enlightened founder and CEO Michael Shoretz. “We worked hard to create a product that not only tastes great but also offers a healthier alternative to traditional ice cream bars.”

Enlightened's Frozen Greek Yogurt Bars (box of four, MSRP $6.99) are available in Sprouts Farmers Market, Harris-Teeter, ShopRite, Ingles, Smart & Final, and more.

Image via Enlightened 

siggi’s guava-flavored skyr
siggi’s guava-flavored skyr

American skyr maker siggi’s is bringing back its guava-flavored skyr to the market from April through August. Described as a ‘fan-favorite’ by the company, the small-batch flavor contains 15g of protein and 11g of sugar and is sold in 5.3oz (150g) containers.

It is is available in retailers nationwide including Hannaford, Stop & Shop, Big Y, Harris Teeter, Demoulas, Giant Eagle and Price Chopper at a starting price of $1.79.

Image: siggi's

Jude’s Salted Caramel Collection and Fruit Twists
Jude’s Salted Caramel Collection and Fruit Twists

After expanding its portfolio of ice cream bars in Fall 2022, the British ice cream maker has now released two new flavors in time for the summer. Little Jude’s Fruit Twists have strawberry ice and mango and coconut ice cream swirled around zesty apple core to deliver ‘a truly tropical, lower-sugar treat’, the company says. The twists are made with real apple, mango and strawberry juices and contain 30% less sugar than comparable lollies. The Fruit Twists are now available for purchase from Sainsbury’s and Ocado at RRP £3.30.

Also new, Jude’s Salted Caramel Collection brings together the company’s Salted Caramel Crunch and Salted Caramel & Chocolate flavors in one pack of four (two each) mini tubs. Jude’s Salted Caramel Collection is available to purchase from Sainsbury’s (RRP £5) and Ocado (RRP £4.80).

Image: Jude's

Julienne Bruno’s dairy-free Burrella, Crematta and Superstraccia
Julienne Bruno’s dairy-free Burrella, Crematta and Superstraccia

Founded in 2020 by Axel Katalan, Julienne Bruno is a brand that ‘offers a different perspective on plant-based food’. Collection 01 includes three dairy-free cheeses: the 2022 Quality Food Awards-winning Burrella – a vegan take on a creamy burrata; the lightly whipped Crematta dairy-free cream cheese, and Superstraccia, a plant-based cheese similar to stracciatella/cottage cheese with rich creamy curds.

Created in fresh batches each week in-house, the cheeses are made using organic soya and coconut oil and are naturally fermented through a bespoke system.

The three dairy-free cheeses are now available to shoppers from online retailer Ocado and sold at between £3.50-£4.50 depending on the variety.

Photo via Julienne Bruno