New product launches: From smoked cheddar to fortified skyr

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Clockwise from top left: Valio USA's hard cheeses; Yoplait UK's SKYR Energy; Truly Grass Fed's butters; a2 Milk Company's premium infant formula; Cathedral City's smoked cheddar, and Kraft Heinz's Lunchables Grilled Cheesies

Find out more about some of the newly-announced dairy product releases set to hit store shelves in the US and the UK this and next month.

Following this month's earlier NPD gallery, we’ve seen so many new dairy products launches in the past week alone that we decided to do a second round-up!

From the first pre-packaged naturally-smoked cheddar to launch in the UK, to a US microwavable grilled cheese sandwich that gets both crispy and melty, scroll through the gallery to find out more about each of these new product releases.

New product launches: From smoked cheddar to fortified skyr
New product launches: From smoked cheddar to fortified skyr

Following this month's earlier NPD gallery, we’ve seen so many new dairy products launches in the past week alone that we decided to do a second round-up!

From the first pre-packaged naturally-smoked cheddar to launch in the UK, to a US microwavable grilled cheese sandwich that gets both crispy and melty, scroll through the gallery to find out more about each of these new product releases.

Yoplait UK’s high-protein skyr
Yoplait UK’s high-protein skyr

Yoplait is launching SKYR Energy, its first high-protein, fat-free skyr to contain real fruit pieces, vitamin B6 and vitamin D. Coming in two flavors – Strawberry & Blackcurrant and Mango & Passion fruit, the skyrs have been enriched with vitamin D and B6 (15% RI) to appeal to consumers looking for added health benefits in their food products. The company is specifically targeting the 25-45 age group with this breakfast/afternoon snack offering.

Protein yoghurt is currently the fastest growing segment of the total Chilled, Yoghurt and Dairy (CYD) category +43.6% year on year and now worth £153m/$189m, says the company. Consumers are turning to high-protein yoghurts at breakfast, but Yoplait has also identified the opportunity for SKYR Energy around snacking occasions as people seek healthier snacking alternatives.

Image: Yoplait UK

A2 Platinum infant formula hits US store shelves
A2 Platinum infant formula hits US store shelves

The a2 Milk Company has launches its a2 Platinum Premium Infant Formula for the first time in the US. With an initial distribution across 250 Meijer stores and 50 Wegman’s stores as well as online via a2nutrition.com and Amazon, the infant formula is made with fresh a2 Milk sourced from New Zealand dairy farmers.

The launch expands the firm’s footprint in the US, where a2 debuted in 2015 with the first milk products from cows that naturally produce the A2-type protein (and no A1 protein).

a2 Platinum infant formula is suitable for infants from 0-12 months and is free of added preservatives, palm oil. Corn syrup or rBST growth hormone. It contains vitamin E, prebiotics, DHA and choline and is available in 14.1 and 31.7oz cans.

Image via The a2 Milk Company

Four cheeses from Valio USA
Four cheeses from Valio USA

Finnish dairy giant Valio is bringing four Finlandia cheeses to the US market, including two spreadable cheeses and two aged hard cheeses.

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Finlandia Imported Spreadable Cheese comes in two flavors - Original and Chanterelle Mushrooms

The spreadable offerings (see inset) are Finlandia Imported Spreadable Cheese Original, and Chanterelle Mushrooms. They are sold in 7oz red tubs and are available for retail and foodservice alike.

The hard cheeses have been aged for 10 months and are Forte Classico and Gran Regale; the former is a full-bodied cheese suitable for grating into a risotto or Cacio e Pepe while the latter is a milder cheese that works well for a charcuterie board or shaved over a salad. Both are sold in 6.35oz packs.

All cheeses are available from September at supermarkets across the Northeast, Midwest and California markets.

Image: Valio USA

Truly Grass Fed expands retail distribution
Truly Grass Fed expands retail distribution

Truly Grass Fed, a premium brand of Irish dairy products, is increasing the access to its premium butters and cheeses in retail and through Amazon Fresh in the US.

Truly Grass Fed products are now on shelves at regional H-E-B stores, the company has said, and more SKUs have been added to selections at Fresh Market and Publix, which now carries all of the company’s products.

Later this year, the company’s butters (pictured) and cheeses will be released in new ShopRite and Safeway locations in the NY Metro and Southern California areas.

“As we head into the last few months of the year when entertaining and holiday baking are popular, Truly Grass Fed products will be more accessible to shoppers as they prepare for parties and family gatherings,” said Conor O'Donovan, general manager at Truly Grass Fed. “With Truly Grass Fed's availability on Amazon Fresh, the busiest time of the year will be a little easier as individuals can now conveniently order our products online and schedule an at-home delivery.”

Image: Truly Grass Fed

Kraft-Heinz’s Lunchables Grilled Cheesies
Kraft-Heinz’s Lunchables Grilled Cheesies

Kraft Heinz has launched Lunchables Grilled Cheesies, a range of frozen, microwavable grilled cheese sandwiches and the first products designed for use with the company’s 360Crisp packaging pouch. Thanks to this packaging product, the microwavable cheese sandwich can be ‘crispy’ and ‘crunchy’ on the outside and ‘melty’ inside in just 1 minute. “Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360Crisp delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds,” says the company.

Alan Kleinerman, VP Head of Disruption at Kraft Heinz, explained: “The launch of 360Crisp is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond. At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360Crisp is just the beginning.”

Grilled Cheesies comes in two flavors: Original (pictured above), featuring Kraft Singles and ‘just the right level of golden-brown crisp’; and Pepperoni Pizza, which combines Kraft Singles and pepperoni.  The range rolls out to select grocery retailers across the US from September month for a suggested retail price of $4.99 per box of two sandwiches.

Image: Kraft Heinz

Cathedral City announces Naturally Smoked Cheddar launch
Cathedral City announces Naturally Smoked Cheddar launch

And back in the UK, Saputo Dairy UK brand Cathedral City is launching Our Naturally Smoked Cheddar – the first time a naturally-smoked cheddar has been released in a pre-packaged format in UK supermarkets. The new flavor is part of the brand’s ‘Best of British’ range and is made in Cornwall with milk from West Country Farms.

Alongside the smoked cheddar, Cathedral City has also introduced Our Red Leicester. Both are launching in 210 Sainsbury’s stores this September and will be available in a 300g/17.6oz block format; Smoked will also be sold in 482 Morrison’s stores from October 2.

Image: Saputo Dairy UK