Protein Puffs’ functionality leaves shoppers In Good Hands

California-based milk protein brand In Good Hands has debuted Protein Puffs, a range of flavored cheese puffs that pack 24g of milk protein per 100g of product. The low-sugar, gluten-free range comes in two flavors – Nacho Cheese and White Cheddar – and packs 130 calories per serving. It is available exclusively in Sprouts New-For-Your-Innovation Centers nationwide.

The company uses cheese powder for seasoning and a milk protein isolate combined with rice starch to make the Protein Puffs.

“We couldn't be more thrilled for Sprouts Market to be our exclusive retail partner for our national debut,” said Hannah Robbins, Head of Brand for In Good Hands. “Their Innovation Center is the destination for the newest and hottest trends. Our milk protein-packed cheesy Protein Puffs are just what Sprouts' consumers seek in a high-protein snack made with real food, real ingredients and real California milk.”

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