Nutritious, delicious and endlessly versatile – yogurt products are a favorite with shoppers across Europe.
As rising inflation, climate concerns and the cost-of-living crisis compete for headline space, brands face a dilemma – should they focus on yogurt’s potential as an affordable health food or offer consumers the moments of indulgent escape they need to face tough times.
At IFF, we say – ‘why not both?’
Read on to discover our top three tips for balancing healthy value with indulgent comfort to create exceptional yogurt products to meet the moment.
