Dairy alternatives are notoriously successful across Europe, and now Oatly is boasting dominance in Asia. So how did the plant milk brand take share within China's Oat milk market?
The New Zealand co-operative has become the latest dairy major to explore dairy-like ingredient production through fermentation as pressure to deliver sustainable products grows.
Research offers a rare glimpse into what factors can influence US consumers to not only try plant-based milk alternatives, but also become de-facto ambassadors for the category.