Archives for October 14, 2004

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Bilingual marketing gimmick helps launch cheddar cheese

One of the leading UK milk co-operatives, Dairy Farmers of Great Britain, has announced it is to launch a new line of Cadog branded Welsh cheddar cheese, supported by a line of bilingual packaging. But will niche brand status alone be sufficient to...

Volac ups whey protein capacity with new plant

UK whey proteins firm Volac International has opened a major new plant in the Netherlands, significantly increasing its output of highly concentrated dairy proteins for the health foods market.