Archives for January 21, 2005

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Kerry expands in China

Irish food group Kerry joins the growing competition in the dynamic Chinese food market, this week announcing a €20 million investment programme to expand its presence there.

Organic toddler investment to build up future brand loyalty

Rachel's Organic, a leading UK organic dairy manufacturer, has launched an organic yoghurt range targeted towards the toddler market, but is this just a sales-boosting gimmick or a rather shrewd marketing strategy, asks Tom Armitage.