Archives for July 26, 2005

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US milk processors unite to make milk cool

Jazzy images and more imagination on products is the key to making more children choose milk over fizzy drinks, says new research funded by the US dairy industry, writes Chris Mercer.

DSM backs innovations with consumer insight

A company's ability to communicate the advantages of a product can be critical to its eventual success, a lesson that DSM Food Specialties has clearly taken to heart.