Archives for September 25, 2005

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UK dairy unveils ringtone to promote milk

By  Chris Mercer

Schools in the UK could soon be buzzing with Mootone, a ringtone devised by the dairy industry to get kids back into milk and encourage them to think about the white stuff's benefits.

Weekly comment

McDonald's: facing fat

There is nothing so redolent of a corporate mid-life crisis as the strategic equivalent of a new car, new girl and new image, set firmly on the shoulders of the same old idea. McDonald's, it seems, is firmly in the throes of a mid-life crisis.

Danisco targets freeze-dried dairy cultures

By  Staff Reporter

Danisco has announced the next phase in its global cultures expansion programme, investing €3m in ramping up production capacity of freeze-dried cultures at its plant in Sassenge.