Mainland Europe oblivious to UK cheddar boom
British cheese tastes have continued to mature during 2007, particularly for their beloved cheddar, but continental Europeans remain generally unaware of the product, an industry expert has said.
British cheese tastes have continued to mature during 2007, particularly for their beloved cheddar, but continental Europeans remain generally unaware of the product, an industry expert has said.
An industry body yesterday said consumers are unaware of the high salt content on some sweet products such as popcorn, cereals and hot chocolate, sparking calls for reformulation and improved labelling.