Arla adopts local focus on global consumer markets
Arla has announced a reorganisation of its consumer operations in eight markets including simplifying its business model in the Middle East, where a second boycott of its products is in place.
Arla has announced a reorganisation of its consumer operations in eight markets including simplifying its business model in the Middle East, where a second boycott of its products is in place.
In recent years there has been an increasing trend towards healthy and premium confectionery products, aimed at making consumers feel better about the treats they eat and giving them a taste of luxury and sophistication.