Archives for July 21, 2008

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Fresh, natural guidance gives clarity to industry

By Owen Warnock

FSA guidance on terms like 'fresh', 'natural' and 'pure' helps protect responsible businesses against unscrupulous competition. But labelling that does not meet guidance in full would still be legal if it does not mislead consumers.

Organic nutritional advantages questioned again

By Laura Crowley

A debate has ignited over the nutritional benefits of organic produce compared to conventional, with recent analysis disputing claims of its nutritional superiority.

Wild taps potential for fruit and blossom combos

By Jess Halliday

Wild is extending its use of blossoms in flavour blends for use in beverages and other products, and is working with more companies to use the likes of lavender, rose and elderberry in combination with fruit flavours.