Yakult targets military in US expansion efforts
Leading probiotic group Yakult has pursued an original marketing strategy in an effort to establish its brand in the US by striking an agreement with the Defense Commissary Agency (DeCA).
Leading probiotic group Yakult has pursued an original marketing strategy in an effort to establish its brand in the US by striking an agreement with the Defense Commissary Agency (DeCA).
EU agriculture ministers yesterday agreed on further measures designed to progressively liberalise the bloc’s dairy sector, but industry associations have said these will simply lead to more market distortion.