Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Tetra Pak launches 'unique' hermetic direct driven dairy separator
The world’s first hermetic direct driven dairy separator cuts energy consumption by more than a third and doubles production time said manufacturers Tetra Pak as it launched the system today.
Dairy sector in cautious backing for EU aid
A fund to help bolster the European dairy sector has been welcomed by the industry but the European Dairy Association (EDA) warns it must be spent appropriately.