Dragon Rouge seizes 'pressing need' to reposition Danone Actimel
Design agency Dragon Rouge has redesigned the UK packaging for Danone's Actimel yogurt drink in the country, citing a 'pressing need and opportunity' to reposition the brand.
Archives for April 19, 2012
Low-fat dairy could reduce stroke risk
Consumption of low-fat dairy foods could help to reduce the risk of stroke, according to new research.
Nestlé admits ‘quite dramatic’ US ice cream price hikes as it ditches promotions
Nestlé has revealed that cost pressures affecting its US ice cream business led to it scrap promotion-led sales in 2012 and says the impact on pricing had been “quite dramatic”.
Nestlé silent on alleged Indian law violations but defends breast-milk substitutes marketing
Nestlé has declined to comment to DairyReporter.com on an Indian government letter stating that it is violating the nation’s laws on sponsorship of health workers, but has fought back against allegations of inappropriate marketing for breast milk...