Archives for August 7, 2013

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No boys allowed: What’s so girly about yoghurt?

By Caroline SCOTT-THOMAS

There’s a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as ‘yoghurt for men’. Is ordinary yoghurt really so girly?

Contamination crisis

Spierings claims Chinese ‘appreciated’ Fonterra's response to crisis

By RJ Whitehead

The tone of Theo Spierings, chief executive of Fonterra, changed from mea culpa earlier in the week to defiance last night as he assured New Zealanders that Chinese authorities and consumers had “appreciated” the speed with which Fonterra had acted to...