Archives for July 6, 2014

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Marketing to Millennials, Unisex Sells

By Suley Muratoglu

‘It has been decades since expectant parents felt compelled to paint the nursery walls baby blue for boys and cotton candy pink for girls.

‘Younger consumers aren’t the core market they have been in the past’

Success for ice-cream – but children aren't the main consumers

By Rachel Arthur

The German ice-cream market is the most valuable in Europe, worth $2.7b USD in 2013, according to market research firm Canadean – and it is older people, not children, who are driving the category forward.