Archives for April 7, 2015

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UK blows whistle on sports supplement claims

By Shane STARLING

The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues its claims crack down based on EU law.

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.