News & Analysis on the Dairy Industry & Markets
As the probiotics market continues to grow, a new initiative from Chr. Hansen Inc., the US based subsidiary in the Chr. Hansen Group, sets out to demystify and provide information about probiotics to healthcare professionals and the general public in the US.
With today’s consumers increasingly aware of the need to look after their digestive health, it is no surprise that one in four new product launches in dairy are now focused on digestive wellness promotion (Mintel GNPD 2019).
Probiotic dairy products are all about the cell count from beginning to end of their shelf life. But every bacterium needs a good buddy to keep it alive and kicking.