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Sustainable shopping: Four ways you can help consumers navigate environmental claims

Guest article

Sustainable shopping: Four ways you can help consumers navigate environmental claims

By Els Zeeuwen, Director Branding & Communications at FrieslandCampina Ingredients

Growing demand for environmentally responsible food and drink has been accompanied by increased concern over greenwashed claims and rising confusion over what they actually mean. Els Zeeuwen, Director Branding & Communications at FrieslandCampina...