How brands communicate gut health benefits, creatively
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
Archives for May 15, 2024
Rural, urban divide plays out in food claims, agriculture concerns, Purdue University finds
Despite overall satisfaction with their diets, rural and urban consumers are divided on agriculture's role in climate change and the health attributes of various products like plant-based milk, Purdue University shared in its latest research.