Ekosem-Agrar launches EkoNiva dairy brand in Russia
The new range was launched exclusively in several Moscow stores of the German retail chain Globus. The company plans to introduce the EkoNiva range in several other big supermarket chains in the country in the coming months.
Milk processing is Ekosem-Agrar’s most important production area for the future. The Group is one of the few large suppliers on the market with an integrated business model ranging from the production of fodder for its own herd to the production of raw milk to dairy products on the supermarket shelves. This vertical integration has numerous advantages.
Stefan Dürr, CEO and main shareholder of Ekosem-Agrar AG, said, “Setting up our own milk processing facilities is the logical next step in our growth strategy. This enables us to guarantee the quality of our products across the entire supply chain, respond more flexibly to price fluctuations in the milk market and tap additional revenue and earnings sources.”
Transparency
The future EkoNiva product portfolio includes fresh milk, kefir, sour cream, curd, butter, yogurt as well as semi-hard cheese. The production facilities for the approximately 600 tons of daily processing capacity are currently being optimized to successively expand the range, Dürr said.
“We want to win customers by being authentic and honest,” he added.
“Everyone wishing to know how and where our milk is produced is welcome to visit one of our more than 20 modern dairy cow facilities in Russia at any time. We want to allow people in this country to experience milk production and agriculture as an industry of the future.
“Our Academy of Dairy Sciences has already attracted more than 40,000 visitors, among them many school classes. This is an essential part of our young talent development program for EkoNiva’s team comprising currently more than 9,000 employees.”
The medium-term objective is to establish the EkoNiva Group as Russia’s first nationwide producer of dairy products.
