Manufacturers

Coca-Cola's milk splash miss: Pin-up posters were great!

EDITOR'S OPINION: DEAR DAIRY....

Coca-Cola's milk splash miss: Pin-up posters were great!

By Mark ASTLEY

Coca-Cola milk brand Fairlife has come under fire for its 'sexist' Milky Pin-Ups advertising campaign. Are the posters offensive? Or necessary to distance Fairlife from ordinary milk?

'On our terms': Raisio resumes global control of Benecol

“This is a good move for Raisio. They are the correct parent of this niche brand.”

Raisio brings cholesterol-lowering Benecol home for €90m

By Shane STARLING

“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today, referring to US market difficulties for the...

Follow us

Products

View more

Webinars