Tillamook launches Brick Cream Cheese

Farmer-owned co-op Tillamook has released an ‘extra creamy’ cream cheese block ideal for baking or cooking. To achieve the desired level of creaminess, the co-op has added more milkfat by weight (derived from cream) than typically required for this type of product.

“Tillamook consumers have been asking for a brick cream cheese for a long time,” said Stephanie Carson, senior director of category growth at the Tillamook County Creamery Association. “Historically, there hasn't been much variety and the shelf was ripe for a premium, extra creamy, Brick Cream Cheese.”

Tillamook Brick Cream Cheese is made without preservatives or gums and joins a portfolio of cream cheese spreads that the co-op says is one of the fastest-growing in the country. The claim is based on IRI POS data of percentage sales increases for soft cream cheese brands with sales of more than $10,000 in the 52 weeks ending February 26, 2023.

Image: Tillamook